For all the talk of how data is the new oil and the most valuable resource of any enterprise, there is a deep dark secret companies are reluctant to share — most of the data collected by businesses simply goes unused.
This unknown and unused data, known as dark data comprises more than half the data collected by companies. Given that some estimates indicate that 7.5 septillion (7,700,000,000,000,000,000,000) gigabytes of data are generated every single day, not using most of it is a considerable issue.
In this article, we’ll look at this dark data. Just how much of it is created by companies, what are the reasons this data isn’t being analyzed, and what are the costs and implications of companies not using the majority of the data they collect.
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