“This new logo is the product of many, many comments on the survey this Committee sent out in early 2016. It then evolved through numerous committee meetings and different graphic artists. Our new ICRM logo represents both the six (6) parts of the CRM exam, and the three (3) parts of the CRA exam. The three-sided shape also reflects the three stages: application, examination, and certification.” Katie Voldal, MPS, CRM, IGP ermM | Chairman, Marketing and Professional Development Committee @ ICRM
